Shanley Dinner Auction Resources

AUCTION CATALOG

2017 SHANLEY DEACON DINNER AUCTION CATALOG REDESIGN

Based on five years of assessment of the Shanley Deacon Dinner Auction catalog use and distribution, it was decided that the 2017 catalog would be redesigned to address a modern marketing plan for this long-standing community builder/fundraiser event. The proposed format and the specific reasoning for the redesign can be read in the report by clicking on the image below - a pdf format of the report can be viewed and printed.

The general purpose of the redesign is to elevate the catalog from a simple auction dinner primer to a living and breathing yearbook for the greater St. John Paul II Catholic Schools community of the past calendar year. It is hoped that guests will choose to take these catalogs home and place them on their coffee table and work space as a reminder throughout the year.


2013-16 CATALOG DESIGN AND CONSTRUCTION Beginning in 2012, there began a concerted effort to visually reflect and support the then-newly adopted value statement of the St. John Paul II Catholic Schools: "a community inspiring excellence through faith, learning, and service." In an effort to both support this value statement and to also provide one more venue by which to celebrate the striving for excellence of personal expression within the artwork of the Shanley/Sullivan art students. The artwork montage displayed on the cover of the 2013 Shanley Dinner Auction Catalog was entitled "Deacon Visage 2013" and would come to serve as a guidepost for future Shanley Dinner Auction catalog covers. Visage is defined as "the facial expression of a person" and in this case, it would be the St. John Paul II Catholic Schools community. It has been stated that visage can be further explained as that reflection of oneself as one looks in a mirror. Only visage, in this case, is meant to represent not only what one sees physically in the mirror but also what one see "behind the eyes" of oneself - a glance into the heart and soul of one's existence.
2016 Deacon Visage 2016 Shanley Dinner Auction Catalog (pdf)	2015 Deacon Visage 2015 Shanley Dinner Auction Catalog (pdf)

2014 Deacon Visage 2013 Shanley Dinner Auction Catalog (pdf)	2013 Deacon Visage